Make A Wish

Nonprofit Recruitment Case Study

How Recruitment Research Helps Nonprofits find Leadership

Duffy Group began working with the Make-A-Wish Arizona Chapter in 2010. Still, they were concerned about the potential expense that often comes with retained or contingency nonprofit executive recruiters. The outcome was a successful hire for the CEO position. Based on that relationship, it made perfect sense to be introduced to the National headquarters and chapter offices across the country. Recently, Make-A-Wish South Florida began working with Duffy Group; they were struggling to find quality candidates for their Vice President of Mission Resources, responsible for all development and fundraising for the chapter. Make-A-Wish Massachusetts and Rhode Island was having difficulties filling the position of Regional Director for Rhode Island.

What they were doing:

Both chapters were unable to find quality candidates through online postings.

Duffy Group Strategy:

Duffy Group adapted to each chapter’s needs, targeting non-profits and higher educational institutions in their respective regions, specifically identifying senior development staff. For both Make-A-Wish chapters, Duffy Group recruiters highlighted the sterling standing of the CEO’s and singled out candidates with a passion for the organization’s mission.


Duffy Group submitted their first candidate for the Vice President of Mission Resources for Make-A-Wish South Florida in ten business days. Four candidates were submitted and interviewed by the client. An outstanding candidate was hired and onboarded in less time than originally anticipated. In the case of Make-A-Wish Massachusetts and Rhode Island, Duffy Group also submitted their first candidate for the position of Regional Director in ten business days. Four candidates were identified for the position, of which three where interviewed. Within forty-five days, the position was filled meeting the client’s goal of including the new hire at the annual gala. For a glimpse into the recruitment research process, watch the video with Kathleen Duffy, President of Duffy Group and Thomas Parker, Vice President and Chief HR Officer of Make-A-Wish America.

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